Prithvi Oversized T-Shirt
The Epic Behind Prithvi: The Bartered Earth
Look closely at the design. A barcode—a symbol of commerce, consumption, and commodification—intersects the green landscapes of our Earth, Prithvi. This juxtaposition invites a question that weighs heavy on our times: What is the cost of a planet?
In Hindu tradition, Prithvi is more than just soil and stone. She is a goddess, a mother, revered as Prithvi Mata, the nurturer who sustains all life. Her vast plains, towering mountains, and verdant forests have cradled civilizations for millennia, offering abundance without expectation. But today, her gifts are measured in numbers, reduced to transactions and profit margins.
The design reminds us of this stark reality, where the Earth's beauty is parceled, priced, and consumed. The barcode is not just a pattern; it is a metaphor for the invisible chains we place on nature, binding her to our desires. Yet, between these bars of commerce lies the truth—a glimpse of a thriving, untouched Earth, urging us to remember her sanctity.
As the Atharva Veda proclaims: “Mata bhumi putro aham prithivyah”—“The Earth is my mother, and I am her child.” This ancient wisdom calls upon us to honor the Earth not as a resource but as a sacred entity, to live in harmony with her rhythms rather than exploiting her treasures.
Will you see beyond the bars and embrace your role as her protector? Prithvi asks not for worship, but for care—a promise to nurture what nurtures us. Let this design be a reminder of that bond, a call to tread gently on the path we share with her.
